Tag Archives: marketing

Marketing and MTBF

A few weeks ago I was working on a report summary that included a reliability value at 5 years for a product. The document was intended for use with customers, so it was reviewed by Marketing.

Not too many changes, which was nice as I do not consider myself a writer and certainly not a marketeer. They did ask for one change that prompts this note. They wanted the 96% reliable at 5 years to be replaced with the (roughly) 2,100,000 hour MTBF value instead. Continue reading Marketing and MTBF